Just last week, Facebook overhauled how Messenger handles map and location sharing to lay the groundwork for a slew of new GPS-enabled features. When it’s a friend’s birthday, in some cases Facebook now recommends that you message them Happy Birthday, rather than writing it on their wall. When you graph search for people, like friends who like a certain band, Facebook shortcuts you to ping them on Messenger, not visit their profile. In fact, Facebook has been subtly baking Messenger munch deeper into its product. Snapchat and Yik Yak might steal a few users from its social network feed, but Facebook’s already focusing on the next fundamental communication utility. And it partially is for well over 600 million users.Ĭombined with WhatsApp’s streamlined SMS alternative, Facebook controls messaging in a way that deeply insulates it from disruption. With VOIP, video calling, stickers, voice clips, peer-to-peer payments, location, and a whole platform of third-party content creation apps, Messenger wants to own every way you communicate. Messenger’s strategy of layering modern mobile sharing features over a speedy texting app has paid off, and it looks like Facebook’s just getting started.
It joins Facebook and WhatsApp, and Google’s Gmail, YouTube, Search, and Maps in this very exclusive club.
Today Facebook proved just how big a business replacing SMS can be, as its leader David Marcus announced Messenger has now been downloaded over 1 billion times on Android. Only two companies have apps with over 1 billion Google Play downloads, and the other is Google.
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